How to grow your business through coworking spaces in Chennai?

Chennai is an important economic hub filled with highly skilled and talented professionals. It is also a prominent technological hub housing well-known automobile and software companies. As a result, businesses set up their offices in this city in the hopes of becoming successful. 

For growing businesses setting up offices at coworking spaces in Chennai is a sure-shot way to gain prominence. This article outlines some of the important advantages of expanding your business through a coworking space. 

An opportunity to grow your network across cities

Coworking spaces provide plenty of opportunities for networking. Professionals working in various sectors are also looking to grow their businesses by interacting with like-minded individuals. In fact, Ergonomic trends showcases that 82% of the coworking crowd has expanded their network through coworking spaces. You can use these opportunities and interactions to discuss your company and exchange ideas. 

Coworking operators have branches in many cities. Each branch offers unique facilities along with top-of-the-line workstations. The increase in membership is a result of these additional offerings such as cafeteria, recreational facilities, community events, etc. Members attend seminars and workshops and also arrange their own events to keep in touch with the coworking crowd. These events put you and your company in an advantageous position of meeting your future business partner or employee faster.

Only Overhead and Operational costs borne by the space occupiers

Running a company from a coworking space has proven to be a cost-effective option for many startups and corporates. While a leased office space has the advantage of autonomy over the structure of your workspace, a coworking space has everything pre-arranged. As members, or space occupiers, you need to only pay for the facilities used. 

Before taking a membership review the plans offered and ensure they are open to adjusting these plans in case you want to upscale or downscale your operations. The membership plans listed by coworking operators elaborate on all the utilities available to you and your teams. You can customize your membership and save costs to the company.

Access to an unlimited talent pool across centers

Apart from networking events, casual interactions with people in the coworking space will bring you closer to individuals with innovative ideas. Such individuals who can think out of the box can be an asset to your company's vision. 

Renowned coworking space operators have presence across different cities. If your company has remote workers across these centers, your search for a future employee or a valuable contributor to your company’s plans can be amplified. In this way, companies are not restricted to a particular location or time zone. 

Promote your business online through a coworking space

Managing a website and posting regularly on social media is a great way to increase your company’s presence. Engaging content that speak to your target consumers’ woes can make your business relatable. Promoting your company online will help increase the conversion rate and gain traction for the products and services offered. 

Your company can also enter into an online advertising partnership with a coworking brand. Both the parties involved can promote each other’s businesses, in their respective websites and social media accounts, by showcasing factors that elevates the products or services provided. The collaboration would be more effective if your organization has an existing membership with the coworking space operator.  

How do I choose a coworking space in Chennai?/Top 5 Popular areas for Coworking in Chennai/ Preferred spots for coworking in Chennai

Each company or businessman can choose a coworking space based on a thorough comparison. The first step towards choosing such a space is by exploring popular commercial areas in the city. We have compiled the top 5 preferred spots for coworking in Chennai in he points below.

Guindy

Also known as the Gateway of Chennai, it is one of the many prestigious localities in the city. It is ideally located close to the Guindy suburban railway station, the Chennai International Airport, and the Guindy and Little Mount metro stations. The area’s proximity to multiple modes of transportation, and central location, makes it one of the most sought-after coworking hubs.

Conducting business operations from coworking spaces in Guindy will prove to be a huge advantage for IT startups owing to the burgeoning presence of many digital solutions companies. 

Anna Nagar

It is one of the posh localities in Chennai having a mixed commercial and residential presence. The area is known for having a well-planned infrastructure. It is also closely situated to the green line of the Chennai metro. Commuters can access the Koyambedu, Anna Nagar East, Pachaiyappa’s College, etc. metro stations as well as the Chennai Mofussil Bus terminus for inter and intra-city traveling. 

Working professionals will find it beneficial to opt for coworking spaces in Anna Nagar as the area houses prominent tech businesses. It would also be easier to attract investors if the offices are located in an area with luxurious surroundings.

OMR and Perungudi

Old Mahabalipuram Road (OMR), located in southern Chennai, serves as a prominent IT corridor. Along this route, you can find established IT parks such as Chennai One SEZ, ELCOT IT Park, and SIPCOT IT Park. Perungudi is located adjacent to this road and is also a popular IT estate zone. 

Perungudi and OMR are some of the top localities providing seamless connectivity to other parts of the city via Rajiv Gandi Salai, 200ft radial road, etc. The IT companies, tech parks, and coworking spaces in OMR are suitable employment hubs for IT professionals. 

Anna Salai

Also known as Mount Road, it is an important stretch of arterial road consisting of the head offices of many well-known commercial enterprises. This stretch of road abuts the blue line of the Chennai metro providing access to Thousand Lights, and LIC metro stations. 

The area is situated close to tech zones and Grade A commercial buildings such as Olympia Tech Park, Raheja Towers, etc. Operating from coworking spaces in Anna Salai will help entrepreneurs pursue potential venture capital partnerships and other business opportunities.

Nungambakkam

It is a locality situated in downtown Chennai surrounded by popular areas such as Egmore, Teynampet, T. Nagar, etc. The area has a diverse presence of retail stores, government offices, luxury restaurants, and multinational companies. It is also considered a luxury locality as it houses a range of software companies and prime residences. 

The excellent connectivity to neighbouring roads and areas such as Poonamallee High Road, Anna Salai, etc. attract tenants with diverse businesses. Having an office in one of the coworking spaces in Nungambakkam can improve a company's credibility and corporate image.

Conclusion

Coworking spaces in Chennai are a gateway for growing businesses to attract investors and job seekers. Businesses with a foolproof vision and a guaranteed growth potential will benefit from presenting their ideas in a collaborative environment such as this. The above-mentioned points will help you reflect upon strategies to promote your business through a coworking space.

For more such information, contact our team